{ "title": "La start-up de gyn\u00e9cologues Shinncare acc\u00e9l\u00e8re sa croissance internationale et pr\u00e9pare une nouvelle lev\u00e9e de fonds ", "modified_at": "2026-04-16 06:00:02", "published_at": "2026-04-16 06:00:00", "url": "https://news.manley.eu/la-start-up-de-gynecologues-shinncare-accelere-sa-croissance-internationale-et-prepare-une-nouvelle-levee-de-fonds", "short_url": "http://prez.ly/KyAd", "culture": "fr", "language": "FR", "subtitle": "L'innovateur belge en FemCare mise sur la distribution locale et l'expansion internationale, soutenu par une perc\u00e9e scientifique dans les soins pour femmes\n", "slug": "la-start-up-de-gynecologues-shinncare-accelere-sa-croissance-internationale-et-prepare-une-nouvelle-levee-de-fonds", "body": "

ANVERS, le 16 avril 2026 – ANVERS – L'entreprise familiale belge Shinncare, qui fête son cinquième anniversaire cet été, annonce une nouvelle levée de fonds pour consolider sa croissance dans le secteur de la FemCare. La start-up, qui a vu son chiffre d'affaires tripler l'an dernier pour atteindre une fourchette comprise entre 500 000 € et 1 million €, lance avec « Aqua Glide » le premier lubrifiant respectueux de la femme développé par des gynécologues.

Shinncare se trouve actuellement dans la phase cruciale de transition de start-up à scale-up. Avec un historique de croissance solide — le chiffre d'affaires ayant doublé chaque année au cours des trois premières années avant de tripler l'an dernier — l'ambition pour cette cinquième année d'exercice est claire : atteindre la rentabilité. Le passage à l’échelle opérationnelle est déjà engagé via un co-branding stratégique avec la multinationale française Babymoov Group (sous le nom Doomoo&Shinncare), qui a abouti l'an dernier à un volume d'exportation de 90 000 produits vendus sur huit marchés internationaux, dont le Royaume-Uni, l'Allemagne et les Émirats arabes unis.

Une levée de fonds pour la pénétration du marché international

Après un premier tour de table de 780 000 € en 2024 auprès, entre autres, d'Opdorp Finance (Annie Vereecken), de PMV et de Belfius, Shinncare prépare désormais une nouvelle levée de fonds. Cette injection de capital est essentielle pour accroître sa force de frappe internationale et continuer à développer la distribution locale au sein du marché mondial en pleine croissance de la FemCare.

« La croissance que nous réalisons depuis notre internationalisation confirme l'énorme potentiel du marché de la FemCare », déclare Karl-Filip Smet, co-fondateur de Shinncare. « Pendant des décennies, les investissements dans les produits réellement adaptés aux femmes ont été insuffisants. Nous y répondons en traduisant l'expertise médicale issue de la pratique gynécologique en innovations au design haut de gamme. »
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Karl-Filip Smet et Aude Helleputte, co-fondateurs Shinncare
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L'innovation produit comme moteur de croissance : Aqua Glide

Cette phase de croissance est concrètement lancée avec la mise sur le marché d'Aqua Glide. Il s'agit du premier lubrifiant spécifiquement développé à partir de la pratique médicale pour les femmes traversant des transitions hormonales, telles que la (péri)ménopause et la période post-partum. Alors que le marché traditionnel est saturé de produits provoquant souvent des irritations, voire des infections, en raison des alcools de sucre (glycérine) ou des parfums, Shinncare opte pour une formule 100 % vegan et sans allergènes.

Des simulations scientifiques indépendantes confirment l'efficacité supérieure de l'innovation: Aqua Glide présente un pouvoir lubrifiant trois fois supérieur à celui du produit comparable du leader actuel du marché. Grâce à l'ajout d'ectoïne, le produit offre une hydratation active et durable qui respecte le microbiome.

 

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Du tabou médical à l'objet lifestyle convoité

Outre la validation scientifique — qui a reçu un accueil très chaleureux de la part des professionnels de santé lors des récents congrès à Bruxelles et Anvers — Shinncare mise sur la levée d'un tabou.

« En créant un design qui mérite d'être montré, nous normalisons la discussion sur l'impact des transitions hormonales sur le bien-être féminin », explique la co-fondatrice Aude Helleputte. « Nos produits ne sont pas destinés à être cachés au fond d'un tiroir ; ils sont faits pour trôner avec fierté sur la table de nuit. »
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Congrès sur la (péri)ménopause – février 2026
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Vision d'avenir

Avec une production solidement ancrée en Belgique et en Europe, Shinncare continue de miser sur un pipeline de développement continu. À court terme, la marque diversifiera davantage son expertise avec le lancement de compléments alimentaires de haute qualité pour la grossesse, renforçant ainsi sa position de partenaire de référence dans « l'économie de la ménopause » et au-delà.

 

Ressources presse

\n Consultez le dossier de presse\n\n \n \n \n \n \n \n Shinncare Business Factsheet FR.pdf\n 346 KB\n \n\n \n \n \n \n \n \n Aqua Glide Factsheet FR.pdf\n 602 KB\n \n

Galerie média

 

Contact presse

Pour toute demande d'exemplaires de test, d'interviews avec les fondateurs ou pour obtenir plus d'informations, vous pouvez contacter :

 

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\"Saskia
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\n Saskia Castelyns\n press contact, manley\n \n
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\"Saartje
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\n Saartje Dietvorst\n press contact, manley\n \n
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