Top international chefs reveal secrets for cooking with vegetables in new ‘Radilicious’ cookbook

Brussel, 23 oktober 2023 - Having meat and potatoes in your daily eating routine, it’s not something society has stuck to. In the last twenty years pasta and rice have increasingly appeared in our kitchens, and meat is gradually being replaced. We’re Smart’s new book, 'Radilicious', shows the exciting role that fruit and vegetables can play in culinary creativity.

COMMUNITY OF PURE-PLANT LOVERS

Frank Fol believes the future is pure plant. At the end of the 1990s ‘The Vegetable Chef ®’ laid the foundations for what would later become We're Smart, an organisation that aims to bring together people and companies who are working in a healthy and ecological way, in both the food sector and beyond. Every day restaurants from all over the world join the community.

The first 'Radilicious' cookbook takes its name from an amalgamation of the words ‘radish’ and ‘delicious’. (In the We're Smart community a radish symbolises pure plant quality, and the more creativity, attention to flavour combinations and the bigger the share of fruits and vegetables in a restaurant, the more ‘radishes’ it scores.)

MORE THAN A COOKBOOK

In 'Radilicious', twenty Five-Radish chefs take the reader on an exciting, culinary adventure into pure plant cuisine. The impressive book brings together their inspiring and revolutionary stories and serves up the endless flavours and possibilities of plant-based cooking in 100 recipes. Frank Fol: “‘Radilicious' goes beyond a cookbook. It is also a testament to the growing passion for culinary experiences with which we feed ourselves and nature.”

STUNNING IMAGES AND AUTHENTIC STORIES

The book is the result of a collaboration between Frank Fol, Wim Demessemaekers (imagery) and Mieke De Vylder (storytelling). Together they have created 'Radilicious' as a guidebook of more than 400 pages for those who want fruit and vegetables to play a leading role in their culinary creativity.

Radilicious is available from 23 October in 4 languages (Dutch, French, English, Polish) from Borgerhoff & Lamberigts and costs 64.99 Euros. 

First printing: 7,000 copies. For more info: www.borgerhoff-lamberigts.be

LINK TO PDF BOOK (for internal use only and in no way intended for distribution)

LINK TO PHOTOS OFFICIAL LAUNCH RADILICIOUS

kevin major

press contact

• kevin@manley.eu
• +32 495 65 71 41

• manley.eu

saar dietvorst

press contact

• saar@manley.eu
• +32 468 19 75 07

• manley.eu

^{ABOUT WE'RE SMART®}

^{We’re Smart® is the undisputed worldwide culinary reference when it comes to fruit and vegetables. The brainchild of Frank Fol, The Vegetables Chef®, the organisation recognises and promotes individuals, restaurants and other businesses that put fruit and vegetables centre stage in the world of food.} 

^{Published annually, the culinary We’re Smart® Green Guide showcases the world’s leading ‘fruit and vegetable’ restaurants (restaurants committed to an innovative approach and exceptional taste combinations with vegetables) and ranks them from 1 to 5 “Radishes”. The annual We’re Smart® Awards recognise the year’s best restaurants and organisations.} 

^{The We’re Smart® Academy offers the world’s best ‘fruit and vegetable’ chefs a forum for sharing their knowledge in healthy, ecological food. These are just some of the ways in which We’re Smart® contributes to nurturing a healthy, sustainable and ecological world. We're Smart® was chosen by the Belgian government as one of the official SDG Voices: designated ambassadors of the UN’s Sustainable Development Goals.} 

^{Find more solutions for a better, healthier and more sustainable world at weresmartworld.com}

^{Press kit We're Smart}